Tilray Brands, Inc. acquired BrewDog for £33 million, or $44 million, a sum representing a massive drop from the Scottish craft brewery’s peak $2.7 billion valuation. Tilray, a New York-based consumer packaged goods company producing cannabis and beverage products, assumes ownership of the global brand, UK brewing operations, and 11 brewpubs around the UK and Ireland.
BrewDog began eyeing potential buyers when it hired the consulting firm AlixPartners to oversee its sale last month. The purchase comes after a string of losses for the brand, which had made strides as a leading craft brewery after its 2007 founding. In 2025, the brewery posted a substantial $40 million yearly loss.
