Bottles of Yellow Tail will look a little different this summer.
After it launched in 2001, Yellow Tail quickly garnered a following for its wide range of options and budget-friendly price sticker. The label didn’t hurt either, with bright colors and an illustrated kangaroo standing out among the sea of bland wine labels that lined store shelves in the early aughts. The Yellow Tail kangaroo’s popularity kicked off a new category of wines with small animals on the label. The “critter wine” phenomenon ended up defining an entire era of Australian wine.
