Few products are as distinctly American as bourbon. It’s not just a matter of tradition. By law, any whiskey bearing the title of “bourbon” must be produced in the United States. But that can’t necessarily stop international distillers from making spirits that mimic bourbon in style and flavor. The question is: If a distillery outside the U.S. pitched a “bourbon-style” whisky to Americans, would they bite?
Well, the world is about to find out. On Sunday, The Times reported that London’s Doghouse Distillery is launching a whisky produced in the same fashion as bourbon in an effort to steal market share from industry heavyweights in the U.S.
