Diageo Acquires Mr Black Coffee Liqueur

A bottle of Mr Black, a pile of coffee beans, a bar tool.

Spirits giant Diageo has purchased cold brew coffee liqueur brand Mr Black. The line joins the likes of Smirnoff, Ketel One, Baileys, and more under the Diageo umbrella.

Amid a worldwide Espresso Martini craze, the rapidly-growing coffee liqueur company was purchased using existing cash funds, according to a Sept. 29 press release.

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