Following years of price surges, the value of elusive Scotch whiskies sold at auction plummeted in 2024 according to Scotland-based financial advisory firm Noble & Co., indicating that the rare whisky bubble may have “finally burst.”
The firm’s annual Whisky Intelligence Report revealed that bottles of Scotch sold at global auctions for over £1,000 ($1,277) dipped in value by 40 percent over the year to October 1, with sales volume declining by 34 percent in the same period. The stats arrive at a tumultuous time for the overall Scotch whisky market: Exports decreased 18 percent in value and 10 percent in volume in the first half of 2024, according to the Scotch Whisky Association.
