Gen Z’s new obsession with Guinness might run taps dry in the U.K.
On Friday, The Guardian reported that Diageo — the beer brand’s parent company — was forced to ration orders of Guinness to British pubs after an astronomic rise in consumer demand. According to the article, the Dublin brewery is already working at full capacity to fulfill orders. “We have maximalized supply and we are working proactively with our customers to manage the distribution to trade as efficiently as possible,” a spokesperson for Diageo told The Guardian.
