Moët Hennessy, the wine and spirits division of luxury powerhouse LVMH, has made its first move into the non-alcoholic beverage space. On Tuesday, the brand announced its investment in booze-free bubbly brand French Bloom. The acquisition — a minority stake of about 30 percent — aligns the wine company with fellow Moët-Hennesy brands including Dom Pérignon, Krug, and Veuve Clicquot.
French Bloom, founded by longtime friends Maggie Frerejean-Taittinger (of the Taittinger Champagne family) and model Constance Jablonski, launched in 2021. The brand is considered a leader in the non-alcoholic sparkling wine category, quickly expanding to over 30 countries in less than three years.
