While Yellow Tail has long held the crown as America’s top-imported wine brand, another fan-favorite has officially dethroned the Australian wine brand.
Stella Rosa is now the top-imported brand in the United States, according to the American Association of Wine Enthusiasts (AAWE). In the period between 2019 and 2021, a massive jump in Stella Rosa’s sales skyrocketed the brand to No. 1, bypassing the long-reining Yellow Tail.