Mount Gay Rum Announces Second Installment of Single Estate Series

On Monday, Mount Gay Rum announced the second installment in its Single Estate Series: 24_02_Vt18d2.

The Single Estate Series was launched in October 2023 to showcase varying elements of the Barbados estate’s terroir, with each spirit made exclusively from sugar cane grown on the St. Lucy property. While the series’ first installment featured sugar cane harvested in 2016 and 2017, the new expression’s sugar cane was exclusively harvested in Summer 2018. Its name reflects its release year, its place in the series, and more details about the distillation process.

Read More

Share:

Facebook
Twitter
Pinterest
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts
overproof icon
Overproof Platform
For Alcohol Brands (1K-150k cases /yr)

The Overproof Platform is the only sales enablement tool that helps brands identify the best target accounts for their strategy in each market.

How Overproof helps brands scale →

Tastings
For Off Premise Activations

Tastings is an off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.

Tastings for Alcohol Brands →

Tastings for Marketing Agencies →

For Enterprise

150k+ annual cases: Digital Transformation

Overproof offers custom AI and software development, commercial excellence tooling and data syndication services to optimize sales teams and achieve commercial excellence.

For global enterprises, Overproof offers the only industry-specific digital transformation-as-a-service programs.

Submit an inquiry →

By Role

Sales & Marketing

Overproof helps sales and marketing teams build, track and analyze their route to market strategies and centralize performance results in one place.

Overproof app for sales reps →

Agencies

Overproof helps agencies build and manage activation programs with talent scheduling, coordination and reporting tools included.

Resources

Market Reports

Our industry-leading market intelligence reports featuring trends in influencer bars, product categories and cocktails.

Overproof Blog

Your go-to resource for best practices in building and scaling a beverage alcohol brand.

Testimonials & Case Studies

Let our customers tell you what they love most about Overproof.