There’s been another development in the Bud Light saga.
On July 18, the Beer Institute (BI) announced that its Code Compliance Review Board (CCRB) found that sponsored posts created for a partnership between Bud Light and influencer Dylan Mulvaney did not violate BI guidelines. BI President and CEO Brian Crawford says that the decision was handed down in a two to one vote.
Stay up to date with the latest in marketing, sales, service tips and news for the beverage alcohol industry.
This upcoming bourbon set is the stuff of collector’s dreams. The 2023 Bardstown Collection series will contain bourbons from six distinct Kentucky distilleries, according to
High Noon is expanding its portfolio with its first-ever hard tea. The brand announced on Monday that High Noon Vodka Iced Tea — made with
On Tuesday, Diageo announced this year’s release of Talisker 30 Year Old, a limited-edition single malt Scotch. The expression was first launched by the Isle
The Overproof Platform is the only sales enablement tool that helps brands identify the best target accounts for their strategy in each market.
Tastings is an off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.
150k+ annual cases: Digital Transformation
Overproof offers custom AI and software development, commercial excellence tooling and data syndication services to optimize sales teams and achieve commercial excellence.
For global enterprises, Overproof offers the only industry-specific digital transformation-as-a-service programs.
Overproof helps sales and marketing teams build, track and analyze their route to market strategies and centralize performance results in one place.
Overproof app for sales reps →
Overproof helps agencies build and manage activation programs with talent scheduling, coordination and reporting tools included.
Our industry-leading market intelligence reports featuring trends in influencer bars, product categories and cocktails.
Your go-to resource for best practices in building and scaling a beverage alcohol brand.
Let our customers tell you what they love most about Overproof.
