There’s a dizzying number of tequilas on the market but only one brand is making a case for Mexico’s flagship spirit as a fragrance. On Wednesday, luxury lifestyle brand Maison Solís made its first foray into the eau de parfum space with a line of three tequila-inspired scents: Blanco, Reposado, and Añejo.
Spirits industry veteran Joseph D. Solís sought to dissect and rebuild the essence of the agave spirit with the help of African American fragrance consultant and sommelier-turned-perfumer Ethan Turner. The release comes just a few months after the January launch of the Maison Solís brand, which debuted with a line of luxury barware essentials handcrafted and painted by a fourth-generation family of coppersmiths in Michoacan, Mexico. Inspired by the cultural significance of agave and its transformative journey into tequila, the new fragrances pay homage to Solís’s Mexican-Filipino heritage and 25 years in the beverage industry.
