Blends, single malts, peat, sherry casks — there’s a lot of variety to be explored in the Scotch whisky category, and there are countless distilleries competing in the space. But inevitably, a handful of brands have managed to maintain the most success worldwide.
The Spirits Business recently announced the past year’s top-performing Scotch brands in its annual “Brand Champions” report. After an increase in 2022, Scotch industry sales dipped this past year, with a handful of brands taking double-digit blows in percentage of cases sold. However, it’s not all doom and gloom: According to data from the Scotch Whisky Association, figures are up 14 percent by value and 3 percent by volume overall compared to 2019’s pre-pandemic numbers. And even though blended Scotch sales took a 16-percent dip last year, single malts saw a 2-percent bump.
