Jamie Foxx Launches Brown Sugar-Flavored Whiskey With WES Brands

A new flavored whiskey from Jamie Foxx just hit the shelves.

On Tuesday, the Academy Award-winning actor and beverage alcohol company WES Brands unveiled Brown Sugar Blend (BSB for short), a whiskey that combines the aromatic spice of cinnamon with the sweetness of brown sugar. According to a press release, the whiskey — a reformulation of Brown Sugar Bourbon, which Foxx purchased from Heritage Distilling Co. in 2021 — took two years to design and develop.

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