Shiner Enters the Non-Alcoholic Beer Category with Rode0

Shiner Beer has announced its first-ever non-alcoholic (NA) series: Shiner Rode0. The first release in the series, Shiner Rode0 Golden Brew, is expected to hit shelves in time for Dry January.

Sales of NA beer increased in Texas — where Shiner Beer is brewed at Spoetzl Brewery in its namesake town — by over 17 percent over 2023, while they increased by 23 percent across the U.S. as a whole in the same time period. According to a Monday press release, this booming trend inspired the brand to enter the NA beer category and develop a full-line of craft offerings.

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