The cult-favorite Shamrock Shake at McDonald’s is already a hot commodity, but a new boozy release is set to change the entire game.
Baileys Irish Cream announced a new addition to its lineup on Thursday: Vanilla Mint Shake. Paying homage to the brand’s Irish roots, the mint-hued cream liqueur is set to hit shelves ahead of St. Patrick’s Day, according to a Feb. 2 press release. Similar to other green festive drinks, this spirit will only be available for a limited time.
Stay up to date with the latest in marketing, sales, service tips and news for the beverage alcohol industry.
Baseball’s Opening Day is here, and at some stadiums, Anheuser-Busch InBev (ABI) beers will be labeled a little differently. On Thursday, six MLB stadiums announced
As it turns out, even the cocktails you order can be suggestive of the political party you side with. On Wednesday, the Wall Street Journal
Living off wine and candy might not be nutritionally sound, but it did help one woman survive the elements. A Melbourne woman stranded in the
The Overproof Platform is the only sales enablement tool that helps brands identify the best target accounts for their strategy in each market.
Tastings is an off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.
150k+ annual cases: Digital Transformation
Overproof offers custom AI and software development, commercial excellence tooling and data syndication services to optimize sales teams and achieve commercial excellence.
For global enterprises, Overproof offers the only industry-specific digital transformation-as-a-service programs.
Overproof helps sales and marketing teams build, track and analyze their route to market strategies and centralize performance results in one place.
Overproof app for sales reps →
Overproof helps agencies build and manage activation programs with talent scheduling, coordination and reporting tools included.
Our industry-leading market intelligence reports featuring trends in influencer bars, product categories and cocktails.
Your go-to resource for best practices in building and scaling a beverage alcohol brand.
Let our customers tell you what they love most about Overproof.
