Sierra Nevada Brewing Co. CEO Jeff White announced his forthcoming retirement on Tuesday, according to Brewbound. Founder Ken Grossman will stand as interim CEO while the corporation conducts a search for the executive role.
White is set to remain on-staff to facilitate the transition and oversee the upcoming launch of Sierra Nevada’s new CanDo Innovation Center in Chico, Calif. The industry veteran has served as CEO since 2019.
Stay up to date with the latest in marketing, sales, service tips and news for the beverage alcohol industry.
Angel’s Envy announced the release of their 12th annual cask strength bourbon on Thursday, as well as the launch of their very first cask strength
New research suggests that 16th-century brews reached as high as 5.3 percent ABV, according to The Drinks Business. Published by Cambridge University Press, the case
Heaven Hill Distillery is debuting a limited-edition, 22-year-old bourbon as the 2026 edition of the Heritage Collection, marking the oldest release in the brand’s annual
The Overproof Platform is the only sales enablement tool that helps brands identify the best target accounts for their strategy in each market.
Tastings is an off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.
150k+ annual cases: Digital Transformation
Overproof offers custom AI and software development, commercial excellence tooling and data syndication services to optimize sales teams and achieve commercial excellence.
For global enterprises, Overproof offers the only industry-specific digital transformation-as-a-service programs.
Overproof helps sales and marketing teams build, track and analyze their route to market strategies and centralize performance results in one place.
Overproof app for sales reps →
Overproof helps agencies build and manage activation programs with talent scheduling, coordination and reporting tools included.
Our industry-leading market intelligence reports featuring trends in influencer bars, product categories and cocktails.
Your go-to resource for best practices in building and scaling a beverage alcohol brand.
Let our customers tell you what they love most about Overproof.
