Appalachian Mountain Brewery’s original crew is back in control.
Founders Nathan Kelischek and Chris Zieber have purchased the North Carolina brand back from Anheuser-Busch, according to a press release. Anheuser-Busch acquired the growing craft brewery in 2020, partnering with the founding pair to launch national partnerships and expand distribution.
Stay up to date with the latest in marketing, sales, service tips and news for the beverage alcohol industry.
Back in August, Martha Stewart posted an Instagram Reel demonstrating the “proper” method of shaking your coffee at home. Little did we know we were
A new flavored whiskey from Jamie Foxx just hit the shelves. On Tuesday, the Academy Award-winning actor and beverage alcohol company WES Brands unveiled Brown
Some news sounds almost too dumb to be true. According to the Franklin County sheriff’s office in Kansas, officers were performing a traffic stop on
The Overproof Platform is the only sales enablement tool that helps brands identify the best target accounts for their strategy in each market.
Tastings is an off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.
150k+ annual cases: Digital Transformation
Overproof offers custom AI and software development, commercial excellence tooling and data syndication services to optimize sales teams and achieve commercial excellence.
For global enterprises, Overproof offers the only industry-specific digital transformation-as-a-service programs.
Overproof helps sales and marketing teams build, track and analyze their route to market strategies and centralize performance results in one place.
Overproof app for sales reps →
Overproof helps agencies build and manage activation programs with talent scheduling, coordination and reporting tools included.
Our industry-leading market intelligence reports featuring trends in influencer bars, product categories and cocktails.
Your go-to resource for best practices in building and scaling a beverage alcohol brand.
Let our customers tell you what they love most about Overproof.
