Anheuser-Busch InBev is discontinuing two of its canned drink brands — Babe Wine and HiBall — to “better focus and simplify” its brand portfolio, according to a May 18 Beer Business Daily newsletter. The beer giant alerted wholesalers to the change this week and informed retailers they can finish selling excess inventory of products.
ABI says it’s now pursuing an “unbiased, consumer-based view of category growth drivers and their impact on segments and brands,” and will adjust company strategy accordingly, per BBD.
