Campari Just Redesigned Its Classic Bottle

An iconic apéritif brand is taking their classic packaging in a new direction. Campari surprised Instagram users when it unveiled its new bottle design in a May 4 post.

“Since its creation, the Campari bottle has been changing shape and evolving alongside the city of Milano,” the brand explained in the caption. The sleek new design features vertical detailing in the glass along with a horizontal, baby blue label printed with bold font.

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