Bud Light Increases Ad Spending, Offers Free Beer to Distributors

Global beer giant Anheuser-Busch InBev is adjusting its ad and distribution strategy after a tumultuous April. The backlash from conservative customers following a branded gifting to a trans content creator has now reached distributors.

AB InBev is now electing to give free Bud Light to distributors, according to the Wall Street Journal. Multiple distributors across the country are reporting a wave of boycotts and transphobic attacks, with some employees reporting that they have been “confronted by angry people on streets, in stores, and in bars,” per The Wall Street Journal.

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