Aperol’s popularity among devoted drinkers is majorly paying off for parent company Campari.
The spirits corporation recorded 23 percent growth in U.S. sales during the first quarter of 2023, according to Reuters. Earnings are up from 21 percent the previous year and are supported by strong consumer demand in the U.S., per Q1 company data. Aperol — which recorded year-over-year growth in the triple digits and stands as the company’s best-selling product — drove Campari’s increase in sales.






