Pernod Ricard Acquires Majority Share in Skrewball Whiskey

Spirits conglomerate Pernod Ricard announced a new addition to its portfolio on Tuesday.

The company has acquired a majority stake in flavored whiskey brand Skrewball, according to a March 21 press release. As the first peanut butter flavored whiskey, Skrewball will join the likes of Jameson, Monkey 47, Martell, and Absolut under the Pernod Ricard spirits umbrella.

Read More

Share:

Facebook
Twitter
Pinterest
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Posts:
Subscribe to

Newsletter

Stay up to date with the latest in marketing, sales, service tips and news for the beverage alcohol industry.

Related Posts