Beverage giant Diageo is adding yet another recognizable brand to its impressive spirits portfolio.
The conglomerate announced on Tuesday that it plans to acquire Don Papa Rum. The initial acquisition price is set at €260 million (over $280 million), with a “further potential consideration” of up to €177.5 million (over $191 million) through 2028, depending on brand growth.
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You might need a double-take the next time you’re browsing the bourbon aisle. Four Roses Distillery debuted a new look for its bottles on Tuesday
You might already enjoy mixing up spicy cocktails at home or ordering them at your favorite bar, but one brand is asking you to try
The Sazerac Company’s single barrel program is getting an upgrade. On Wednesday, the brand launched Sazerac Barrel Select as an enhanced version of its Single
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