For a brand that’s been alive since 1759, Guinness is still dreaming up new ways to give back to the community.
On Thursday, the iconic Irish stout brand launched “Guinness Gives Back,” a multi-year partnership with Bengals quarterback Joe Burrow. According to a Sept. 15 press release, Burrow — as part of the collaboration — is pledging volunteer hours of his time to serve communities in need. While participating philanthropies and specifics on the number of hours pledged are not listed, the release calls back to Burrow’s passion for eliminating food insecurity in his hometown of Cincinnati.