19 Crimes Is Releasing Its First Sparkling Wine with Snoop Dogg

A photo of Snoop Dogg sitting down while holding a glass of 19 Crimes sparkling wine.

Snoop Dogg is releasing a new bubbly with a taste as smooth as the West Coast rapper’s bars. The first sparkling wine in the brand 19 Crime’s lineup, Snoop Cali Gold is now available online and at retailers.

A luxe, matte black bottle with gold detailing wraps up the new American sparkler, complete with Snoop’s signature near the cork. The packaging also includes “the first rapping wine label,” according to a Sept. 15 press release. When scanned, a QR code on the bottle plays “Who Am I (What’s My Name)?” from Snoop’s classic discography in an augmented reality experience.

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