Diageo’s newest tourism push is bringing its brands’ visitor centers global.
As part of a £185 million ($216 million) investment in whisky tourism, the mega spirits corporation is opening its Islay whisky distillery to the public, according to a press release. Visitor-friendly renovations at Caol Ila Distillery were recently completed, including “immersive storytelling rooms,” a bar experience with floor-to-ceiling windows, and dedicated retail space.
