Tito’s is ‘Launching’ a Vodka RTD, Minus the ‘Drink’

When introducing its newest canned product, Tito’s says the container isn’t empty — it’s “full of opportunity.”

In a tongue-in-cheek reference to the abundance of ready-to-drink offerings available right now, the vodka brand has joined the trend with its own DIY spin. Tito’s introduced the empty can on Tuesday and asked customers to create their own mixed beverages to fill the container.

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