Sonic Hard Seltzer Is Now the Big 12 Conference’s Official Seltzer Sponsor

The logos of the Big 12 and Sonic Hard Seltzer

Months after the fast food chain’s successful seltzer launch, Sonic Hard Seltzer is back in the spotlight as the seltzer sponsor of the Big 12 Conference.

On Thursday, COOP Beverage Work’s standout Sonic Hard Seltzer was named the Official Hard Seltzer of the Big 12, in a partnership between the producer and Big 12 Sports Properties. The sponsorship grants COOP Beverage Works exclusive rights to the Big 12 branding in the hard seltzer category, as an Aug. 18 press release states. The company will join the likes of Dr. Pepper and Phillips 66, which both currently hold established sponsorship relationships with the conference.

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