As more non-alcoholic beverage companies dip their toe into the booze business, Monster Energy is joining the pack with its own ready-to-drink (RTD) offering.
During an earnings call on Thursday, Monster Energy announced the upcoming launch of The Beast Unleashed, a fermented malt beverage (FMB) set to launch in late 2022. The new product will come in four flavors, according to an Aug. 4 press release.
