Kentucky Government Invests $23 Million into Four Roses Expansion

Founded in 1888 in Kentucky, Four Roses Bourbon has been creating award-winning bourbon for over a century. Now, the bourbon label is set to receive a major facelift to support their home base operations — a $23 million warehouse expansion to allow room for supporting increased demand. The expansion was announced by Kentucky Governor Andy Beshear as a part of his administration’s drive to boost the state’s spirits industry and subsequently build up Kentucky’s economic momentum.

Kentucky’s spirits industry has been exploding in recent years. Distilling in the state contributes upwards of $285 million in local and state tax revenue and over 50 new and existing locations have announced openings or expansion plans since December of 2019. When examining bourbon, its importance to Kentucky’s economy should not be underestimated — the industry pours approximately nine billion dollars into the state economy every year, generating over 22,500 jobs.

Read More

Share:

Facebook
Twitter
Pinterest
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts
overproof icon
Overproof Platform
For Alcohol Brands (1K-150k cases /yr)

The Overproof Platform is the only sales enablement tool that helps brands identify the best target accounts for their strategy in each market.

How Overproof helps brands scale →

Tastings
For Off Premise Activations

Tastings is an off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.

Tastings for Alcohol Brands →

Tastings for Marketing Agencies →

For Enterprise

150k+ annual cases: Digital Transformation

Overproof offers custom AI and software development, commercial excellence tooling and data syndication services to optimize sales teams and achieve commercial excellence.

For global enterprises, Overproof offers the only industry-specific digital transformation-as-a-service programs.

Submit an inquiry →

By Role

Sales & Marketing

Overproof helps sales and marketing teams build, track and analyze their route to market strategies and centralize performance results in one place.

Overproof app for sales reps →

Agencies

Overproof helps agencies build and manage activation programs with talent scheduling, coordination and reporting tools included.

Resources

Market Reports

Our industry-leading market intelligence reports featuring trends in influencer bars, product categories and cocktails.

Overproof Blog

Your go-to resource for best practices in building and scaling a beverage alcohol brand.

Testimonials & Case Studies

Let our customers tell you what they love most about Overproof.