Avocado Wine Might Be the New Reason Millennials Can’t Afford Homes

For years, millennials have been setting the trends that dictate how the alcohol industry performs, and data from the 2022 State of the Wine Industry report shows that the generation is far less interested in vino than older generations. With wine losing significant share among younger drinkers to choices like spirits, seltzers, and RTDs, the wine industry has been forced to get creative — cashing in on trends by swapping out higher alcohol wines for low-ABV alternatives, and now, bringing millennials’ favorite toast topping to the winery.

Avocados have exploded in popularity in recent years, likely for their nutrient-dense contents and various culinary applications. The fruit is particularly popular among younger generations, and now, riding this wave of popularity, avocado wine has officially arrived.

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