The New York City Health Department is urging New Yorkers to cut back on alcohol consumption due to the associated risk of cancers in a new campaign dubbed “Buzzkill.” While other U.S. cities and states like Worcester, Mass., and Oregon kickstarted movements against underage drinking, drinking and driving, and excessive drinking, the NYC Health Department’s “Buzzkill” initiative marks the first time a major city is campaigning against alcohol consumption specifically for cancer risk.
The NYC DOH will publicize the campaign, which launched Monday, in a series of ads across social media, subway cars, bars, restaurants, radio stations, and other community spaces. “Buzzkill” aims to educate citizens about alcohol’s carcinogenic effects, particularly in the breasts, colorectum, esophagus, liver, mouth, throat, and voice box.
