As the affordability crisis encroaches into alcohol sales, shots, with their high ABV and relatively cheap cost, look appealing to some Americans. From February 2025 to 2026, Jameson and Fireball were the most common brands listed on shots menus at independent bars and restaurants across the U.S. according to a new report from the research company Ground Signal. Patron, Jagermeister, and Don Julio round out the top five spirits most popular for shots.
The survey included menus from chains like Buffalo Wild Wings and Top Golf as a secondary data set combined with the independent brands. In this segment, Jagermeister was the most popular brand, owning an 18 percent share of all shot menus. Patron and Jameson trailed slightly behind at 16 and 13 percent, respectively.
