The wine industry will soon hit rock bottom, according to the Silicon Valley Bank 2026 State of the U.S. Wine Industry Report. The report, released today, forecasts a low point for the industry in 2027 or 2028, but it projects steady growth to pre-COVID-19 levels by 2040.
“The bottom will come when it comes,” says Rob McMillan, executive vice president and founder of Silicon Valley Bank’s wine division. “In the meantime, you’ve got to adjust, and the quicker you adjust, the more likely you’re going to succeed coming out the other side.”
