Everything We Know About Little Book The Infinite: Edition II

On Tuesday, James B. Beam Distilling Co. and its eighth generation master distiller Freddie Noe announced the highly-anticipated second bottling of The Infinite. Launched in August 2024, The Infinite was the first-ever brand extension of the beloved Little Book series, which Noe established in 2017 with the release of The Easy.

Just like the first edition of The Infinite, Little Book The Infinite: Edition II is a blend of bourbons produced by three generations of Noe distillers. There’s Freddie’s component, a 7-year-old Kentucky Straight Bourbon that saw an extended fermentation period and is said to bring fresh apple and pear notes for brightness. Seventh-generation master distiller Fred’s component is up next, a sweeter, 10-year old Kentucky bourbon with rich caramel, vanilla, and dark stone fruit notes. The third component comes from sixth generation master distiller Booker and is an impressive 22-year-old bourbon with oak, char, and smoke notes.

Read More

Share:

Facebook
Twitter
Pinterest
LinkedIn

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts
overproof icon
Overproof Platform
For Alcohol Brands (1K-150k cases /yr)

The Overproof Platform is the only sales enablement tool that helps brands identify the best target accounts for their strategy in each market.

How Overproof helps brands scale →

Tastings
For Off Premise Activations

Tastings is an off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.

Tastings for Alcohol Brands →

Tastings for Marketing Agencies →

For Enterprise

150k+ annual cases: Digital Transformation

Overproof offers custom AI and software development, commercial excellence tooling and data syndication services to optimize sales teams and achieve commercial excellence.

For global enterprises, Overproof offers the only industry-specific digital transformation-as-a-service programs.

Submit an inquiry →

By Role

Sales & Marketing

Overproof helps sales and marketing teams build, track and analyze their route to market strategies and centralize performance results in one place.

Overproof app for sales reps →

Agencies

Overproof helps agencies build and manage activation programs with talent scheduling, coordination and reporting tools included.

Resources

Market Reports

Our industry-leading market intelligence reports featuring trends in influencer bars, product categories and cocktails.

Overproof Blog

Your go-to resource for best practices in building and scaling a beverage alcohol brand.

Testimonials & Case Studies

Let our customers tell you what they love most about Overproof.