The ongoing lawsuit between Tennessee-based whiskey brand Uncle Nearest, Inc. and its primary lender, Farm Credit Mid-America, continues to escalate.
On Friday, the bank filed a motion alleging that 11 distinct entities overlap with Uncle Nearest, Inc., in a move to expand on a judge’s previous order that placed Uncle Nearest, Inc. into receivership. As such, Farm Credit Mid-America argues that these assets should be “placed squarely within the scope of the receivership.”
Stay up to date with the latest in marketing, sales, service tips and news for the beverage alcohol industry.
Former First Lady Michelle Obama is still investing in healthy options for young people. Obama recently announced the launch of PLEZi Nutrition, a lineup of
Michter’s will release 2023’s US*1 Toasted Barrel Finish Rye in September, according to a Tuesday press release. Come next month, the limited release will be
Booker’s is releasing its second-ever rye whiskey as the label’s newest addition to its Reserves collection. Booker’s The Reserves 2026 is a limited-edition whiskey finished
The Overproof Platform is the only sales enablement tool that helps brands identify the best target accounts for their strategy in each market.
Tastings is an off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.
150k+ annual cases: Digital Transformation
Overproof offers custom AI and software development, commercial excellence tooling and data syndication services to optimize sales teams and achieve commercial excellence.
For global enterprises, Overproof offers the only industry-specific digital transformation-as-a-service programs.
Overproof helps sales and marketing teams build, track and analyze their route to market strategies and centralize performance results in one place.
Overproof app for sales reps →
Overproof helps agencies build and manage activation programs with talent scheduling, coordination and reporting tools included.
Our industry-leading market intelligence reports featuring trends in influencer bars, product categories and cocktails.
Your go-to resource for best practices in building and scaling a beverage alcohol brand.
Let our customers tell you what they love most about Overproof.
