Last month, Republic National Distributing Company (RNDC) announced it would be exiting the California market by the end of the summer after losing several of its key supplier accounts. Ever since, the industry has had its eyes on Gallo and Proximo — two of the largest clients that remained with RNDC — eager to see which distributors the beverage giants partner with in the Golden State. Last week, that information became public.
On Thursday, Proximo Spirits announced that it reached a strategic partnership agreement with Breakthru Beverage Group (BBG), which distributes Proximo-owned brands in Colorado, Missouri, and Nevada. According to the new agreement, BBG will take over the distribution of all Proximo-owned brands — including Jose Cuervo, 1800 Tequila, Bushmills, Proper No. Twelve, Maestro Dobel, and more.
