On Tuesday, Athletic Brewing Company announced that it is now the official non-alcoholic beer partner for over 100 Live Nation concert venues. The multi-year partnership will bring offerings from America’s largest dedicated non-alcoholic brewer into venues and festivals across the country, including the Brooklyn Paramount, Bonnaroo Music & Arts Festival, and the Gorge Amphitheater.
It’s a move that sets Athletic up for continued momentum after a booming 2024. According to NielsenIQ, Athletic is the number one brand in the non-alcoholic beer category, claiming over 19 percent of the total market share after experiencing 50 percent growth last year.
