2024 was a great year for cocktails, and now, thanks to new data from research firm CGA by NIQ, we finally know which ones reigned supreme at bars and restaurants this year.
The Cocktail Sales Tracker, which uses data from CGA — an on-premise research consultancy that analyzes food and beverage businesses — provides quarterly insights into drinks trends across the U.S. based on real sales figures. This new release, published Wednesday, showcases five of the most profitable cocktails for bars and restaurants in 2024. While some of the results were predictable — like the ever-popular Spritz and Espresso Martini — others showed surprising growth. So which cocktails stole the show in 2024? Here’s what we learned from CGA’s latest data.
