The most prestigious wine region in the U.S. just announced its first new American Viticulture Area (AVA) in 13 years. Napa Valley, already home to 17 distinct AVAs, officially added Crystal Springs to its list on Wednesday.
The Alcohol and Tobacco Tax and Trade Bureau (TTB) took over four years to approve the AVA proposal, which its author, Steve Burgess, has supposedly been working on since 2005. The last sub-region approved in Napa Valley was Coombsville in 2011.
Stay up to date with the latest in marketing, sales, service tips and news for the beverage alcohol industry.
This is a developing story, check back for updates. At a meeting last Wednesday at Anchor Brewing Co., executives told brewery employees that the historic
Beverage giant Anheuser-Busch InBev is creating a new internal entertainment division, according to a March 22 article by Insider. The department, called DraftLine Entertainment, will
Jack Daniel’s is likely adding a toasted barrel expression to its Single Barrel Collection, according to a filing with the Alcohol and Tobacco Tax and
The Overproof Platform is the only sales enablement tool that helps brands identify the best target accounts for their strategy in each market.
Tastings is an off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.
150k+ annual cases: Digital Transformation
Overproof offers custom AI and software development, commercial excellence tooling and data syndication services to optimize sales teams and achieve commercial excellence.
For global enterprises, Overproof offers the only industry-specific digital transformation-as-a-service programs.
Overproof helps sales and marketing teams build, track and analyze their route to market strategies and centralize performance results in one place.
Overproof app for sales reps →
Overproof helps agencies build and manage activation programs with talent scheduling, coordination and reporting tools included.
Our industry-leading market intelligence reports featuring trends in influencer bars, product categories and cocktails.
Your go-to resource for best practices in building and scaling a beverage alcohol brand.
Let our customers tell you what they love most about Overproof.
