On Monday, U.K.-based spirits conglomerate Edrington announced its plan to sell Scotch brand The Famous Grouse to William Grant & Sons. The deal was made through Edrington’s subsidiary, The 1887 Company Limited, and also includes Naked Malt Scotch Whisky.
Edrington’s existing portfolio also includes prized Scotch brands The Macallan and The Glenrothes. According to a press release, the sale was motivated by Edrington’s desire to prioritize its hero spirits.
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