As it turns out, even the cocktails you order can be suggestive of the political party you side with. On Wednesday, the Wall Street Journal (WSJ) posted its analysis of survey data from the consumer research firm MRI-Simmons that shows that many mainstream brands and products have a consumer base that leans either Democratic or Republican. The survey polled 50,000 Americans from all over the nation, and assigned each included brand an index that ranged from “Heavily Republican” to “Heavily Democratic,” thus representing how likely those surveyed were to identify as either.
While no company likes to pigeonhole its audience, brands cultivate target specific demographics and regions, and sometimes political affiliations make it into that mix. For some brands, this is the result of advertisements that conjure up different ideals. For others, it boils down to where a company dominates on premise or extends its distribution network.
