It’s been a major week for James B. Beam Distilling Co. On Thursday — just two days after revealing Little Book brand extension The Infinite: Edition 1 — the historic distillery announced its upcoming launch of Booker’s Bourbon The Reserves.
According to a press release, the annual, limited-release series is a celebration of the brand’s namesake and sixth-generation master distiller Booker Noe. His grandson and eighth-generation master distiller Freddie Noe sits at the helm of the new project, who says he strives to craft each expression in the same way he believes his grandfather would today.
