AB InBev has sold digital retailer Master of Malt and its parent company Atom Group back to founder Justin Petszaft for an undisclosed sum just six years after its acquisition.
ZX Ventures, AB InBev’s growth and innovation unit, completed the initial purchase for an undisclosed amount in April 2018. The sale included Atom Group and the four units under its umbrella: spirits producer Atom Brands, Master of Malt, wholesaler Master of Malt Trade, and distributor Maverick Drinks. According to The Spirits Business (TSB), Petszaft said he was “over the moon” when AB InBev approached him with a potential buyback offer that took several weeks to complete. Now, all of Atom’s businesses are once again entirely founder-owned.
