Light beers are the bread and butter of the American brewing industry, but zoom out to a worldwide view and you’ll find that U.S. macros just can’t beat the reigning champ: Mexican lagers.
According to new data from brand valuation consultancy firm Brand Finance, Corona Extra has reclaimed the spot of the most valuable beer brand on the planet after losing the position to Heineken in 2023. “This reaffirms the brand’s leadership and mirrors evolving consumer preferences for premium and quality offerings,” said Brand Finance associate director Henry Farr in the report.
