Spirit of Gallo is expanding its luxury spirits portfolio with an investment in Puerto Rican rum brand Ron del Barrilito, according to a Monday press release. The deal will make Gallo the rum’s exclusive U.S. importer. The terms of the agreement were not disclosed.
This move marks Spirit of Gallo’s return to luxury rum. The beverage company previously worked with premium Venezuelan brand Diplomatico as its exclusive U.S. importer until it was acquired by Brown-Forman in 2022. It makes sense Spirit of Gallo is seeking another opportunity in the rum space: the super premium and ultra premium price segments have led the category’s growth in recent years, and are projected to grow at an 8 percent compound annual growth rate (CAGR) by 2027.
