Jason and Travis Kelce are teaming up in a joint venture into the beer industry. According to a Wednesday press release, the NFL stars bought a stake in fast-growing light lager brand Garage Beer.
Founded by Andy Sauer in 2015 in Cincinnati (where the brothers played college football for the University of Cincinnati Bearcats) Garage Beer and its small-batch brews have recently taken off in the U.S. The brand is the No. 1 selling craft light beer in Ohio, Kentucky, and Indiana, and it continues to expand its reach across the country. Forbes reported in November 2023 that the brand’s sales were up 252 percent over the previous year, showing impressive growth in an increasingly grim market for craft beer. This investment comes as the beer industry’s attention is seemingly shifting back to the light lager category after the years-long PA craze, and the brothers’ combined fanbase — not to mention Taylor Swift’s — will likely give the brand another boost.
