Jim Beam Black Gets 7-Year Age Statement and Bottle Redesign

Jim Beam Black, a beloved expression from the brand’s bourbon lineup, is getting a full-scale makeover. The relaunch, announced Tuesday, includes an updated formula and a sleek new bottle design.

According to a brand press release, the enhanced liquid — crafted under the guidance of seventh- and eighth-generation master distillers Fred and Freddie Noe — was aged for seven years and delivers a rich, velvety palate with notes of caramel, vanilla, and oak.

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