Yet another beloved international beer loses its “import” status: on Wednesday, Molson Coors announced that it will begin brewing Peroni Nastro Azzurro stateside to supply the U.S. market. The production is set to take off this summer at Molson Coors’ brewery in Albany, Georgia.
“We’ve spent the last few months working closely with Peroni’s talented master brewers to make certain we stay true to the brand’s crisp refreshing taste and honor its original recipe from 1963,” says the company’s chief supply chain officer, Brian Erhardt. “By brewing Peroni at home, we can ensure consumers can get fresh, great-tasting Peroni at even more of their favorite restaurants, bars, shops and events across the country.”
