Former Coca-Cola and PepsiCo executives are teaming up on a new beverage venture: KEY, a ketone-focused energy drink. The beverage, which launched Wednesday, claims to be an all-natural product that “harnesses the power of ketones,” according to a press release from the brand.
The latest entry into the rapidly-growing energy drinks category has already raised a seed round of $4 million, led by AgFunder, a leading food-and-agriculture tech investment fund. KEY is launching with three flavors (Pineapple Passionfruit, Grapefruit Peach, and Ginger Lime) which are available through the brand’s site, Amazon, and unsurprisingly, at California wellness hub Erewhon.
